This week’s havoc?
My head of performance said that our current videos aren’t getting us the ROAS we had budgeted.

Video content deadline: 48 hours
Budget approved: $200
Videos needed: 50

Math wasn't mathing.

Local videographer wanted $2500 minimum for 5 videos.
"Premium quality takes time," he said, scheduling our first shoot for next month.

My designer suggested static carousel posts. "Videos are overrated anyway."

Static posts for courses?
That's like showing up to a Formula 1 race on a bicycle.

But $2500 for 5 videos? NOPE
(that’s the rate pre-AI)

I was doom-scrolling Twitter (sorry, "X") when a creator posted about some AI video tool called Hailuo.

"Turn any photo into Hollywood-level video."

At first, I was like: Yeah, right. Another overpromising AI tool that delivers garbage.

But it was free. And I was desperate.

Uploaded one product photo. Selected "energetic reveal."

30 seconds later: A video that looked like we hired Marvel's VFX team.

Spoiler: Generated all 50 videos in 2 hours. Zero additional cost. Campaign hit 340% higher engagement than our previous static posts.

And like always, I will give you the complete setup below...

But first, a look at what’s brewing in the AI world:

1. Sparrow - API Testing for People Who Hate API Testing

It’s an API testing tool that understands plain English. Instead of configuring complex requests, just tell it "test the login endpoint with invalid credentials." It figures out the rest.

Perfect for: Developers tired of complex API testing tools, teams who want to test APIs by talking to them like humans, anyone who's ever rage-quit Postman mid-project.

2. Partnero - Affiliate Programs That Actually Work

AI-powered affiliate and referral management for SaaS and e-commerce. Launch fully customized programs without hiring a team or building from scratch. Handles partner onboarding, tracking, payouts: the boring stuff that usually takes months to set up.

Great for: Founders who know they need affiliates but don't know where to start, e-commerce brands wanting referral programs that don't suck.

3. Droidrun - Turn Your Phone Into an AI Agent

Give AI native control of Android phones. Create autonomous agents that actually use mobile apps like humans do: tapping, swiping, navigating between apps. 100% open-source. Perfect for testing, automation, experimentation. Cloud-ready version coming soon.

Use case: Mobile app testing without manual clicking, automating repetitive phone tasks, experimenting with AI agents on real devices instead of simulators.

Back to my video production crisis...

Soul ID plus Hailuo handled product videos like a seasoned director.

Here's the exact process:

Step 1: Access Hailuo

The free tier can easily cover basic production needs.

Step 2: Upload Your Content

What Works Best:

Step 3: Choose Your Style and Prompt

It already has 7000+ Presets which include:

These are accessible using the bulb icon in the Prompt window. And yes, you can edit the prompt to customise:

Step 4: Generate and Iterate

Click on the generate button. And you get a downloadable video in a minute.

If not satisfied(or feeling creative):

Yep, it’s that easy!

Here's how it compares to alternatives:

Start with best photos: Use highest quality source material, else it’ll look weird and manipulated / AI generated.

Study successful presets: See what works, adapt for your content.

Create preset libraries: Save winning combinations for consistent branding.

Batch similar content: Process product lines or team photos together.

Test motion intensity: Sometimes subtle movement works better than dramatic.

Export multiple formats: Square for Instagram, vertical for TikTok, horizontal for YouTube.

Combine with other tools: Use Soul ID videos as elements in larger projects.

Soul ID turns anyone into a video production powerhouse.

Send me your wildest video idea - I'll create it for the first 30 replies! Best results get featured.

Until next time,
Vaibhav 🤝

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